OH! vs. Fabricly is the special diffusion line created by London-based designer duo Ostwald Helgason for Fabricly.
Ostwald Helgason was founded by designers Susanne Ostwald and Ingvar Helgason. Helgason, a native of Iceland, studied Fashion Design in Copenhagen and Fashion Management in London with a brief stint as a tailor in his home country and met German-born Ostwald, who holds an MA in Fashion Design, while they were both working in a London design studio.
Well known for their narrative prints and bright color palette, Ostwald Helgason create daywear, eveningwear, and accessories that showcase their technical expertise in both tailoring and draping as well as a keen interest in art, nature, and technology. Working as a team on the overall look of each collection and inspired by traditional men’s tailoring and ethnic textile design, Ostwald and Helgason have created a unique brand that has won them a legion of confident, fashion-forward women, including style icon Daphne Guinness and international pop sensation Rihanna.